“I SCALED MY DESIGN BUSINESS TO $1.4M”
Working with Traci allowed me to press fast forward on my growth. She’s equal parts, cheerleader and coach, giving you practical, strategic solutions for issues she’s already navigated and figured out. She helped me hire a senior designer, raise my rates, and get comfortable talking about money - not to mention all the ways she made it easier to pitch clients and land bigger projects.
JANELLE PATTON
CEO, Lark Interiors
I'VE ALWAYS BEEN GREAT AT KEEPING (REAL) SECRETS.
But interior design
trade secrets?
They're about to be hot gossip.
That’s why I created The Confidential, a space where the design industry’s secrets & shortcuts to scale are finally revealed to help talented designers get to the next level – together.
Welcome to
The Confidential
where emerging
A-List designers
➣ style their confidence
➣ intensify their focus
➣ edit their artistry
➣ accentuate their brand
➣ accelerate their fame
➣ multiply their profits
and learn to run their design firms like real CEO’s.
We give you the strategies, coaching, accountability,
and mentorship to accomplish your larger-than-life goals.
(We can show you the way because we’ve been there.)
The Confidential is specifically created for designers to turn their multiple 6-figure revenues into millions. That’s why you need $300K+ annual revenue (past or rolling projected) to join.
At this level, you’ve graduated from the beginner courses and online trainings. You’re ready to implement and execute the advanced work at a higher level, and you need a mentor with some serious chops to help get you where you want to go.
If you’re not there yet, we still think you’re amazing, and we will be developing tons of resources to help you get to the next level, so hang tight over at The Gloss, where designers at all stages are celebrated!
➣ Scaling to millions
➣ Paying yourself way more
➣ Elevating your brand
➣ Attracting a more affluent clientele
➣ Seeing your work in magazines
➣ Creating multiple streams of revenue
➣ Generating passive income
➣ Reclaiming your time
➣ Building a team that can run without you
➣ Winning industry awards
BEFORE WE GET TO HOW
TO SCALE TO MILLIONS,
let me say a little something
from the heart.
I’m Traci Connell, CEO of a $4M design firm, Traci Connell Interiors. (I can’t even believe I’m saying that!)
When I started my design business from my kitchen table as a single mom with 3 kids, I didn’t care about publicity or fame. I had to make real money to put food on the table for my children.
These days, I see so many talented designers working their butts off for the fame with too little take-home pay to show for it. That’s why The Confidential is designed to show you how to get both - more prestige and way more profit - because I believe women need elevated cash flow to make their homes & communities thrive. After all, you can’t pay the bills with caché.
The Confidential is filled with real women making really big moves. We come together to support one another and to share the secrets that have been kept hidden for too long… because here’s the truth: there’s more than enough room at the top for all of us.
What’s stopping you from making millions?
A LOT LESS THAN YOU THINK
If you’re ready to join the ranks of million-dollar designers, The Confidential is the only business mentorship on the market for established designers who want to go from multi-six figure revenues to $1M+ in 12 months flat! Allow me to pull back the curtain on what it takes to rise to the top of our industry. Your only job will be giving yourself permission to go for it.
"DOORS OPENED UP WHEN TRACI HELPED ME LEVEL UP"
Traci helped me grow my business enormously. In 18 months, we developed a successful strategy to launch into a second, and much larger, market. Traci didn’t simply help me level-up, she showed me how to knock things out of the park. With her focus on how we approach all aspects of our business at VGI, I was able to tighten up my processes and elevate my client experience. Doors opened for me…some literally because I was accepted into several high visibility showhouses. I’m so very grateful to Traci for being so very invested in my success.
VALERIE GARRETT
Valerie Garrett Interior Designers
IN THE CONFIDENTIAL, YOU WON’T JUST LOOK THE PART OF VIP, YOU’LL LIVE IT!
Any interior design business can hide low profits behind glossy social posts and glamorous awards. Not here. The Confidential strips away all the hush-hush B.S. and shows you how to actually build your prestige and your profits with proven, concrete strategies.
RSVP NOW
"TRACI HELPED ME GET OUT OF MY IDENTITY CRISIS AND ATTRACT A LUXURY MARKET"
Traci has been a friend and a colleague for over 15 years now. When I learned she was offering coaching, I did not hesitate to hire her to help me take my business to the next level. I have watched her focus and how she quickly grew her firm. During our one-day intensive coaching session she helped me get out of my identity crises to get clear about the design I love doing and how to organize my website to reflect a high-end image to attract the luxury market. I also received golden nuggets to improve my intake process to communicate my value to prospective clients as well as tips to cut expenses and improve our bottom line.
ROBIN BOND
Interior Designer, Austin, Texas
You’ve grown a successful design firm but deep down you know…
THERE’S STILL SO MUCH IN STORE FOR YOU.
The Confidential will give you the power + peace of mind to get to the next level.
Here’s what’s available to you in The Confidential.
MORE PURPOSE
✔️ Niching into Your Genius Zone
✔️ More Fulfillment and Joy
✔️ More Organization and Peace of Mind
✔️ More Confidence
✔️ Fewer Late Nights and Weekends
✔️ Elevating Your Brand
✔️ Bigger Vision & Lasting Legacy
✔️ Adopting a CEO Lifestyle
✔️ Creating Your Million Dollar Growth Plan
✔️ Work You’re Proud Of
MORE PROFIT
✔️ More Revenue
✔️ Lower Expenses
✔️ More Take Home Pay
✔️ More Efficient Projects
✔️ Fewer Mistakes
✔️ More Streams of Income
✔️ Charging Higher Fees
✔️ Improving Your Margins
✔️ Adding Passive Income
✔️ Working with More Affluent Clients
MORE PRECISION
✔️ Smoother Projects
✔️ Fewer Headaches
✔️ Better Client Boundaries
✔️ Faster Sales Processes
✔️ More Repeat Clients
✔️ More Referrals
✔️ More Free Time
✔️ Reduced Service Issues
✔️ Tighter Project Management
✔️ Less Cash Down the Drain
✔️ Learning to Hire and Train an A-Team
MORE PRESTIGE
✔️ Winning awards
✔️ Pitching the Media
✔️ Elevating Your Brand
✔️ Attracting Press
✔️ Commanding Premium Fees
✔️ Attending VIP Industry Events
✔️ Getting Magazine Features
✔️ Receiving Perks & Discounts
✔️ Doing Brand Collaborations
✔️ Learning About Product Lines
✔️ Land Speaking Engagements
I SCALED MY BUSINESS FROM $0 TO $4M THE HARD WAY.
Now that I’ve cleared the path, I can show you the secrets & shortcuts to scale.
RSVP TODAY
"MY SALES RATIOS + PROFIT MARGINS ARE SO MUCH HIGHER "
When we first started working together, I felt like I was in a constant tailspin - I could never get ahead and had no control over my staff. I don’t feel that way now. Traci has given me the tools and confidence I need to scale my business and to balance everything that I have going on. My sales ratios are higher, my profit margins are higher, I understand my financials a lot better, I know when I can hire, and I know how many jobs I can handle at once.
SARAH HARGRAVE
CEO, The Collective
THE DIFFERENCE BETWEEN AN INTERIOR DESIGNER
who makes $300K and one who makes over a million?
FOCUS
The Confidential
will ensure you learn to adopt that 7-figure focus
that’s required to get you to the next level.
What's Included In
The Confidential
Pre-Work: Find $10K in 10 Days
Instead of finding $20 in your purse, let’s find $10,000 in your business that you didn’t know was there. This class shows you 10 ways to find $10K in revenue “hiding in your business” - in 10 days flat. Recoup the cost of your entire year of coaching in your first 10 days of the program.
24 Masterclasses
These trainings cover each topic required for you to elevate your firm’s prestige and scale to millions.
01
MORE PURPOSE
1 Your Million Dollar Game Plan
Define where you’re going and fill in the 4P’s to build your game plan for getting there in style.
2 Niche with Ease
Edit your focus to attract your ideal clientele with intention.
3 Tailored Brand Elevations
Elevate the presentation of your brand to signal world-class talent & VIP status.
4 CEO Lifestyle
Build the business that gives you the lifestyle you ultimately want.
02
MORE PRECISION
5 CEO Role
Discover what a true Design CEO does and my step-by-step process for automating work for your team.
6 Delegation & How to Profit on Each Billable Hour
Learn how to assign work, stay in your zone of genius, and earn a profit on each hour worked by your staff.
7 Project Management
Learn my tips and tricks for running a project like a total pro.
8 Systems Make You Rich
They’re not sexy but they literally save your sanity and allow your business to scale. Let’s do them well.
9 Luxury Client Experience
Automate the client-experience processes that make every step of your project feel luxurious and intentional.
10 Plan Your Org-Chart Empire
Use the TCI org chart to see options for growing your team, including exactly who does what and how to keep them.
11 Hiring A-Players
Get my entire hiring process for landing top talent, plus how to know when you can afford to hire the next superstar.
03
MORE PROFIT
12 Client Language for Being “Expensive but Worth It”
Receive the ultimate training on how to communicate your value to clients during the sales conversation.
13 The Profit & Gloss Project Checklist
Uncover the project details that make a job worth taking and what should disqualify it from your collection.
14 Charging Premium Fees and Client Budgets
Reevaluate your approach to quoting projects, elevate your fees, and learn how TCI sets client budgets.
15 Client Boundaries that Protect Profits
From reselects to site visits to meeting times, these essential contractual limits protect your profit & sanity.
16 Selling Furniture and Product
Price your services to make incredible returns on product sales, plus how to explain the fees to the client.
17 Reading Your Numbers
Get to know the simple financial numbers you need to make smart decisions as the CEO of your design firm.
18 Passive and Scalable Income Streams
Use your interior design skills to build multiple streams of income with new products, services, & investments.
04
MORE PRESTIGE
19 How to Submit Your Work for Publication
Copy the entire TCI process and template library for getting your work published online and in print.
20 Enter to Win Design Awards
Learn the strategic process for submitting your work in design competitions and how to select projects that win.
21 Glossy Photoshoots that Build Prestige
Get the step-by-step guide to doing photoshoots that showcase your talent and elevate your brand.
22 Become Known as an Expert with Speaking
Establish yourself as an expert in your niche by being a panelist or keynote at design markets & events.
23 The Path to Showhouse Participation
Traci breaks down the application process, the investment, interview templates, and submissions.
24 When and How to Hire the Right PR Team
Find a PR team that will help you achieve your goals and build the prestige of your design firm.
Three Coaching & Q+A Calls Per Month
Three times a month, you’ll be coached by Traci live in a group setting. These calls are priceless. You can ask Traci any question related to your business, the masterclasses, or the other content in The Vault and receive tailored feedback to achieve your next milestone.
Monthly Business Glow-Up Sessions
Once a month, Traci will dive deep into a member’s business. These special sessions will be topic-focused and break down the strategy, approach, or technique for achieving something specific. Examples of Glow-Up Sessions include:
Financial P&L Breakdown
Project Design Feedback
Media Pitch Review
Marketing Campaign Strategy
Niche Refinement & Brand Edit
Client Sales Pitch Role Play
#TruthTalks: Special Guest Experts Spill!
We’ll be inviting the industry experts you know and love to give you the real scoop on how to build your business and your credibility to new heights.
TCI Team Members
Financial Strategists
Magazine Editors
Industry Giants
The Vault
You’ll receive access to the members-only content area that houses all the masterclasses, bonus training material, recorded coaching calls, and resources.
The Exclusive - Preferred Vendor List
Get Traci's shortlist of TCI’s best industry resources and preferred vendor accounts.
The C-Suite
The members-only virtual lounge where all the current and past members of The Confidential hang out. Traci and her team create this special space for members to support each other. There is no coaching provided in the C-Suite.
THE GLOSS GUIDES
This special list of templates, tools, and resources will give you the step-by-step, fill-in-the-blank, copy-and-paste shortcuts to getting my systems up and running in your own business.
MORE PURPOSE
Goal Setting Worksheet
7 Figure Mindset Training
Revenue Forecasting Tool
Identifying Your Niche Exercise
Million-Dollar Growth Plan
Pitch Deck Presentation Template*
Find $10K in 10 Days PDF
Develop your Core Values, Mission and Vision Statements
MORE PROFIT
Scope of Work- Fee Summary Worksheet
Interactive Product Budget worksheet
Design Fee Calculator
Margin Magnifier Exercise
Mark up vs Margin Comparison Chart
Profit Projection Template
Easy to Calculate Furnishings Budget
Verbiage Template on Stating Fee Structure
Gross Profit Margin Tool
MORE PRECISION
Asana SOP System
No-Fail Customer Service Email Sequence
Project Timeline Samples (editable)
Closing Ratio Spreadsheet
Prospect Lead Form and Verbiage
Weekly Status Template for Clients
New Prospect Checklist
New Client Meeting Checklist
Staff Meeting Agenda
Client Referral Thank You Template
Org Chart Example and Template
Hiring Steps and Timeline
Job Responsibility List by Role
Hiring System with Interview Templates
Performance Review Scorecard
Enneagram Strength Finder
MORE PRESTIGE
Magazine Pitch Template
Podcast Pitch Template
Killer Bio Sample
Testimonial Request Script
Six Ways to Uplevel Your Design
Design Competition Submission Template
Showhouse Submittal Process
Bonus #1 - The Ultimate High-End Client Pitch Deck
A Step-by-Step Presentation Guide on Walking Your Clients through a High-Ticket Sale from “How do you do?” to “How do I pay the deposit?”
Bonus #2 - The Million Dollar Money Toolkit
Traci’s financial budgeting tools, including a Finance 101 crash course on the numbers you need to know to be wildly profitable
Bonus #3 - The Comprehensive Podcast Guest Pack
A guide to positioning, pitching, and speaking on podcasts to build your credibility and A-list presence
Bonus #4 - TCI's Project Analysis Spreadsheet
A Project Breakdown of Traci’s Most Profitable Projects + her Project Analysis Spreadsheet
Bonus #5 - TCI’s New Client Questionnaire
The complete onboarding Q&A to get to the heart of the client’s preferences and design taste for an exquisite client experience
Bonus #6 - The Onboarding Training Guide for Interior Designers
Traci's full team onboarding kit including job descriptions, training schedule and daily checklists.
Ready to make business-magic?
Join The Confidential today.
RSVP TODAYHOW THE CONFIDENTIAL WORKS
and how to make it work for you
STEP 01
The first training in the program is called Find $10K in 10 Days.
Use this training to literally make your money back immediately. Traci has created this class to ensure that you can use the program materials to pay yourself back for your entire 12 months of coaching right away.
STEP 02
Add the Coaching Calls to Your Calendar & Clear Your Schedule to Attend Live
You’ll always have the replays at your disposal but you’ll get the most out of the program if you attend live. Set the time aside to do work during the call. This program is for CEO’s who get stuff done! There are 3 calls per month with this program and one “implementation/off week.” So make the most of that time we have together!
STEP 03
Work Through the Masterclass Content at Your Pace
Traci will be guiding you as to the best next step for you in your business. You’ll get lifetime access to the 24 masterclasses, so there’s no need to hurry to try to get through them all. The important thing is that you achieve the growth that you want, and that requires focus. Allow our team to guide you as to where to focus next.
STEP 04
Use the Templates and Resources to Copy-Paste These Winning Strategies into Your Business
Don’t be overwhelmed by the extensive template library. These templates are available to you so that when you need them, they’re there. When you’re implementing any part of the program, our goal is to have the templates do the heavy lifting, so you can simply customize and get them working for you right away.
The Confidential
Is for 7-Figure CEO's in the making
Here’s What You Get:
12 MONTHS OF COACHING WITH TRACI CONNELL
(A $35,000 Value)
Spending 12 months with Traci will elevate your ability to think and work like a true Design CEO. She’ll have you elevating your brand, your clientele, your systems, and your profits like never before. You’ll be feeling more connected to your sense of purpose and enjoying industry acclaim, with the built-in accountability of an experienced mentor and customer support team keeping you on track.
24 Masterclasses
(A $24,000 Value)
Traci teaches the essential business, branding, PR, and mindset work to elevate your design firm’s prestige and scale to millions. The classes are focused, incredibly strategic, and designed to get you to edit and fine-tune your processes to accelerate your results.
Monthly Business Glow-Ups
(A $6,000 Value)
Once a month, Traci will dive deep into a member’s business. These special sessions will be topic-focused and break down the strategy, approach, or technique for achieving something specific that the member is trying to accomplish.
Truth Talks with Special Guest Experts
(A $5,000 Value)
We’ll be inviting the industry experts you know and love to give you the real scoop on how to build your business and your credibility to new heights.
Bonus #1 - The Ultimate High-End Client Pitch Deck
(A $1,500 Value)
A Step-by-Step Presentation Guide on Walking Your Clients through a High-Ticket Sale from “How do you do?” to “How do I pay the deposit?”
Bonus #2 - The Million Dollar Money Toolkit
(A $1,000 Value)
Traci’s financial budgeting tools, including a Finance 101 crash course on the numbers you need to know to be wildly profitable
Bonus #3 - The Comprehensive Podcast Guest Pack
(A $500 Value)
A guide to positioning, pitching, and speaking on podcasts to build your credibility and A-list presence
The Vault
(Priceless!)
This is your portal to 7-figures. It contains all recorded masterclasses, trainings, coaching calls, and resources to build your business with The Confidential.
The Exclusive
(Priceless!)
Get Traci’s shortlist of TCI’s best industry resources and preferred vendor accounts.
The Gloss Guides
(Priceless!)
This special list of templates, tools, and resources will give you the step-by-step, fill-in-the-blank, copy-and-paste shortcuts to getting my systems up and running in your own business.
The C-Suite
(Priceless!)
The members-only virtual lounge where all the current and past members of The Confidential hang out. Traci and her team create this special space for members to support each other. There is no coaching provided in the C-Suite.
LET'S TAKE YOUR DESIGN BUSINESS
to the next level - together.
➣ Earn the industry accolades that open doors
➣ Finally hit the $1M+ mark
➣ Elevate your designs, photography, and clientele
➣ Only take on projects that drive profits and delight you
➣ Recruit and lead a team of A-players who build your wealth and love to work for you
➣ Build your life and business by design, based on what lights you up and gives you a sense of purpose
TOTAL VALUE OF THE CONFIDENTIAL = $73,000
Get started now
Choose the plan that's right for you.
Secure checkout
You can trust us!
➣ 12 Months Apprenticeship with Traci $35,000
➣ 24 Masterclasses $24,000
➣ Monthly Business Glow-Ups $6,000
➣ Truth Talks with Guest Experts $5,000
➣ Bonus #1 - The Ultimate High-End Client Pitch Deck $1,500
➣ Bonus #2 - The Million Dollar Money Toolkit $1,000
➣ Bonus #3 - The Comprehensive Podcast Guest Pack $500
➣ The Vault Resource Library Priceless!!
➣ The Exclusive Preferred Vendor List Priceless!!
➣ The Gloss Guides Priceless!!
➣ The C-Suite Members Lounge Priceless!!
WHEN YOU ADD IT ALL UP THAT'S A TOTAL VALUE OF $73,000
Get started now
Choose the plan that's right for you.
Secure checkout
You can trust us!
GET YOUR QUESTIONS ANSWERED
Is this program right for me?
This business coaching program is perfect for you if you’re an established interior designer, you own a design firm that is bringing in $300K+ revenue, and you’re ready to elevate every area of your business.
If your business isn’t quite that developed yet, we recommend holding off on this immersion for now. Be sure to stay in The Gloss for Interior Designers, our Facebook group, for lots more training, resources, and events!
Are you on the cusp of the revenue requirement and curious if Traci thinks this is the right program for you? Don’t hesitate to reach out. There are exceptions to the revenue requirement, and we don’t want you to miss out if you’re qualified!
What makes your program different from others on the market?
The Confidential is unlike any other program for designers on the market. Most interior design programs either teach design or teach newer designers how to get their businesses up and running. This program is for established designers who are ready to make the bigger leaps in elevating their prestige and passing the $1M mark – taught by a practicing designer who has done it all.
Members of The Confidential aren’t worried about getting their next project. They need to hone their focus, refine their mastery, and give themselves full permission to shine. The Confidential is the elevated conversation for interior designers.
What makes the investment worth it?
One amazing client project. One superstar hire. Better margins. Industry exposure. Smoother project management. Fewer mistakes. Really knowing your numbers. We can show you 100 ways to make your money back on this investment… And besides, what’s your peace of mind worth?
Will I get to work with Traci directly?
Yes, Traci offers “laser coaching” during the coaching calls, which means you’ll be able to ask her your questions and get direct feedback. No matter your challenge, Traci will be there with you side by side, as you walk through it.
How much time will this program take to work through?
The work you do in The Confidential should be done while you’re going about your regular day-to-day business. There’s no “extra work” on top of your regular duties as CEO. We’re just going to get you doing things in a better, more profitable way. We do recommend you attend as many coaching calls live as you can. There will be 3 - 5 hours of coaching calls per month.
What makes Traci qualified to teach this?
Traci is a nationally published interior designer and business coach who has successfully scaled her design firm to over $4M. As a CEO who has successfully grown an expert team, a luxury design firm, and a livable luxury brand, Traci has personally coached several established designers to reach higher levels of success. If there’s anyone qualified to teach designers how to step into next-level visibility and financial freedom, it’s Traci.
Secure checkout
You can trust us!
