“WE'RE ENDING THE YEAR $200K OVER”
Since joining the confidential, we’re ending the year $200k over what I was projecting to close out the year with. We have implemented a lot of automated steps in our process which allows our team to spend more time designing efficiently. Our systems and processes allow us to maintain control over our projects, project our cash flow, and our clients enjoy their experience along the way! Traci’s program was a game changer in leveling up my business!
HEATHER VERCELLINO
Founder and Principle Designer, Verce Design
Do you ever wonder why the trade secrets
in our industry are kept so hush-hush?
If you’ve ever thought to yourself, “There has to be a better way!” when it comes to building your design business, you’re right! The only problem is that no one is sharing the golden nuggets you need to get to the next level.
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That’s why I created The Confidential, a private design society where growth-focused designers gather to learn the profitable business processes & industry trade secrets that are absolutely essential in building a profitable design firm that runs like clockwork.
WELCOME TO
THE CONFIDENTIAL
Your life is about to get a whole lot easier.
The Confidential now has two tracks:
The VIP TRACK for Designers generating $300K+
&
The PRO TRACK for Designers generating $0 - $300K
Each track offers the exact same client experience. The only difference is that each track has its own coaching call schedule, as the needs of these two groups are very different. This keeps each group focused on their individual priorities - but don’t worry! There are plenty of opportunities for both tracks to collaborate and connect.
Before we get into how The Confidential will change your life & business forever, let me say a little something from the heart.❤️️
I’m Traci Connell, CEO of a $4.5M award-winning design firm, Traci Connell Interiors. (I can’t even believe I’m saying that!)
When I started my design business from my kitchen table as a single mom with 3 kids, I didn’t care about publicity or fame. I had to make real money to put food on the table for my children.
These days, I see so many talented designers working their butts off, creating beautiful work, and getting nowhere fast. They are stressed to the max, underpaid, and missing out on the joy that their dream career can offer them.
What are they missing?
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Profitable Processes.
There is a way of doing things that attracts the champagne clients you want, brings in the money you need, and builds your brand on autopilot.
That’s why I created The Confidential: to normalize wealth for interior designers and to show them the business-building secrets that really… shouldn’t be secret.
Listen, most of us didn’t go to business school. I didn’t! As designers, we are driven by beauty, aesthetics, and life experiences - not spreadsheets.
Unfortunately, if designers don’t learn the business lessons they need to run their design firms profitably and efficiently, they will always be cash-poor, time-poor, and stressed out.
Enter The Confidential.
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We make it FUN for growth-focused interior designers to make big moves. We come together to support one another, as I share the secrets that have been kept hidden for too long…
Because here’s the truth: there’s more than enough room at the top for all of us. (I mean, have you seen the homes and commercial spaces out there?!)
Designers - in The Confidential, we are going straight to the top together. Will you be joining us? You’re invited!!
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JOIN THE CONFIDENTIAL TODAY.
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JOIN TODAYWhich one best describes you?
Congratulations on reaching $300K+ in revenue! That’s a huge milestone.
If you’re ready to join the ranks of million-dollar designers, The Confidential is the only business mentorship on the market for established designers who want to go from multi-six figure revenues to $1M+! Allow me to pull back the curtain on what it takes to rise to the top of our industry. Your only job will be giving yourself permission to go for it.
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The difference between an interior designer who
makes $300K and one who makes over a million?
FOCUS
The Confidential will ensure you learn to adopt the 7-figure focus you need to get to the next level.
See What’s Included in
The Confidential
Congratulations on deciding to go PRO in your design career!
Not everyone does.
There are many designers who are just doing this work for fun. They do it part-time, once in a while, and without much commitment. If you’re here, that’s not you. You WANT this. You’re talented, focused, and obsessed with becoming a successful designer. In many ways, you already are. Let’s get you to that elusive next level you seek.
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Here’s how to get your interior design business
growing faster and with more ease:
FOCUS
The Confidential will help you implement the four profitable processes that are required to get you to the next level.
The Confidential is a 12-month commitment because you need the time and space to set yourself up for success. Slow down to speed up!
Here’s what we have to accomplish during our time together.
-
1. FILL YOUR PIPELINE WITH CHAMPAGNE CLIENTS.
Implement our tried & true process for getting a steady flow of high-end clients & bigger projects, even if you’re introverted or avoid social media.
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2. IMPLEMENT PROCESSES TO STREAMLINE YOUR PROJECTS.
Eliminate overwhelm & create a luxury client experience by setting up streamlined processes that make running your entire business polished, profitable, and running like clockwork. -
3. RAISE YOUR PRICES. LEARN TO PITCH HIGH-END PROJECTS.
Stop leaving money on the table! Copy my proven pricing framework & high-end proposal pitch deck so that you can close bigger projects at premium fees. -
4. BUILD YOUR BRAND & GET YOUR NAME OUT THERE.
Become a sought-after designer in your area by elevating your brand, winning competitions, collaborating with referral sources, and pitching the media.
Pre-Work: Find $10K in 10 Days
Instead of finding $20 in your purse, let’s find $10,000 in your business that you didn’t know was there. This class shows you 10 ways to find $10K in revenue “hiding in your business” - in 10 days flat. Recoup the cost of your entire year of coaching in your first 10 days of the program.
24 Masterclasses
These trainings cover each topic required for you to reach that elusive next-level revenue and get your entire business running like clockwork.
CHAMPAGNE CLIENT PIPELINE
1 Your Million Dollar Game Plan
Define where you’re going and fill in the 4P’s to build your game plan for getting there in style.
2 Niche with Ease
Edit your focus to attract your ideal clientele with intention.
3 Tailored Brand Elevations
Elevate the presentation of your brand to signal world-class talent & VIP status.
4 CEO Lifestyle
Build the business that gives you the lifestyle you ultimately want.
RUNNING STREAMLINED, POLISHED PROJECTS
5 CEO Role
Discover what a true Design CEO does and my step-by-step process for delegating work to your team.
6 Plan Your Org-Chart Empire
Use the TCI org chart to see options for growing your team, including exactly who does what, role by role
7 Hiring A-Players
Get my entire hiring process for landing top talent, plus how to know when you can afford to hire the next superstar.
8 Delegation & How to Profit on Each Billable Hour
Learn how to assign work, stay in your zone of genius, and earn a profit on each hour worked by your staff.
9 Systems Make You Rich
They’re not sexy but they literally save your sanity and allow your business to scale. Let’s do them well.
10 Luxury Client Experience
Automate the client-experience processes that make every step of your project feel luxurious and intentional.
11 Project Management
Learn my tips and tricks for running a project like a total pro.
PRICING & PITCHING YOUR PREMIUM SERVICES
12 Client Language for Being “Expensive but Worth It”
Receive the ultimate training on how to communicate your value to clients during the sales conversation.
13 The Profit & Gloss Project Checklist
Uncover the project details that make a job worth taking and what should disqualify it from your collection.
14 Charging Premium Fees and Client Budgets
Reevaluate your approach to quoting projects, elevate your fees, and learn how TCI sets client budgets.
15 Client Boundaries that Protect Profits
From reselects to site visits to meeting times, these essential contractual limits protect your profit & sanity.
16 Selling Furniture and Product
Price your services to make incredible returns on product sales, plus how to explain the fees to the client.
17 Reading Your Numbers
Get to know the simple financial numbers you need to make smart decisions as the CEO of your design firm.
18 Passive and Scalable Income Streams
Use your interior design skills to build multiple streams of income with new products, services, & investments.
BUILDING YOUR BRAND & GETTING YOUR NAME OUT THERE
19 How to Submit Your Work for Publication
Copy the entire TCI process and template library for getting your work published online and in print.
20 Enter to Win Design Awards
Learn the strategic process for submitting your work in design competitions and how to select projects that win.
21 Glossy Photoshoots that Build Prestige
Get the step-by-step guide to doing photoshoots that showcase your talent and elevate your brand.
22 Become Known as an Expert with Speaking
Establish yourself as an expert in your niche by being a panelist or keynote at design markets & events.
23 The Path to Showhouse Participation
Traci breaks down the application process, the investment, interview templates, and submissions.
24 When and How to Hire the Right PR Team
Find a PR team that will help you achieve your goals and build the prestige of your design firm.
Three Coaching & Q+A Calls Per Month
Three times per month, you’ll be coached by Traci and her team live in a group setting. These calls are priceless. During the calls, you can ask any question related to your business, the masterclasses, or the other content in The Vault and receive tailored feedback to achieve your next milestone.
Here are a few questions designers have been asking on our most recent coaching calls:
A COMPLETE SUITE OF TEMPLATES & RESOURCES FOR YOUR BUSINESS
This special list of templates, tools, and resources will give you step-by-step, fill-in-the-blank, copy-and-paste shortcuts to getting my systems up and running in your own business.
The Ultimate High-End Client
Pitch Deck
A Step-by-Step Presentation Guide on Walking Your Clients through a High-Ticket Sale from “How do you do?” to “How do I pay the deposit?”
The Million Dollar Money Toolkit
Traci’s financial budgeting tools, including a Finance 101 crash course on the numbers you need to know to be wildly profitableÂ
- Goal Setting Worksheet
- 7 Figure Mindset Training
- Revenue Forecasting Tool
- Identifying Your Niche ExerciseÂ
- Million-Dollar Growth Plan
The Comprehensive Podcast Guest Pack
A guide to positioning, pitching, and speaking on podcasts to build your credibility and A-list presence
The Champagne Client Project Templates
An end-to-end, step-by-step project workflow with all the templates to streamline your client processes and run profitable, polished projects.
- Asana SOP System
- No-Fail Customer Service Email Sequence
- Project Timeline Samples (editable)
- Closing Ratio Spreadsheet
- Prospect Lead Form and Verbiage
- Weekly Status Template for Clients
- New Prospect Checklist
- New Client Meeting Checklist
- Staff Meeting Agenda
- Client Referral Thank You Template
The Hiring, Firing, and Performance Templates
All the templates you need to support growing your team and getting the best from your contractors and employees.
- Org Chart Example and Template
- Hiring Steps and Timeline
- Job Responsibility List by Role
- Hiring System with Interview Templates
- Performance Review Scorecard
The Profitable Pricing Framework
Get my entire step-by-step pricing system, complete with calculators, budget tools, and exercises to raise your prices, simplify your proposal process, and communicate your value.
- Scope of Work- Fee Summary Worksheet
- Interactive Product Budget worksheet
- Design Fee Calculator
- Margin Magnifier Exercise
- Markup vs Margin Comparison Chart
- Profit Projection Template
- Easy to Calculate Furnishings Budget
- Verbiage Template on Stating Fee Structure
The Prestige PR Toolkit
Learn to get your name out there at lightning speed with all the tools I’ve created and fine-tuned over two decades of practice. These are the exact pitch formulas, scripts, and processes I’ve used to become an award-winning, nationally published design firm.
- Magazine Pitch Template
- Podcast Pitch Template
- Killer Bio Sample
- Testimonial Request Script
- Six Ways to Uplevel Your Design
- Design Competition Submission Template
- Showhouse Submittal Process
The C-Suite
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The members-only virtual lounge where all the current and past members of The Confidential hang out. My team and I created this special space for members to support each other. Both tracks are welcome to join and interact in the C-Suite. Please note that there is no coaching provided in the C-Suite.
#TruthTalks: Special Guest Experts Spill!
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We’ll be inviting the industry experts you know and love to give you the real scoop on how to build your business and your credibility to new heights.
- TCI Team MembersÂ
- Financial Strategists
- Magazine Editors Â
- Industry Giants
New interviews quarterly!
Plus, Check out this selection of incredible #TruthTalks that are ready and waiting for you to dive in as soon as you join!
Traci’s Personal Stylist Bobbi Schwartz
Simple ways to look polished and professional with less time and stress
Fernando Duque, Duke Renders
How to help your clients visualize your designs
AI Workshop with Brittany Long
Learn how to streamline your business systems with AI
Kamala Nair - Copywriter for Interior Designers
Learn how to find the right words to describe your design style
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Chief Financial Officer Andrea Goodrich
Learn how to analyze your revenue for growth
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Wall-Von-Enck
Leverage visibility to maximize your success
The Vault
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You’ll receive access to the members-only content area that houses all the masterclasses, bonus training material, recorded coaching calls, and resources.
All templates are downloadable and yours to keep forever. Access to the video training is only available while you’re a member of The Confidential.
BONUS #1
Monthly Business Glow-Up Sessions
Once a month, Traci will dive deep into a member’s business and do a live, long-format coaching session in The Gloss Facebook group.
These special sessions will be topic-focused and break down the strategy, approach, and technique for achieving something specific that the member wants to accomplish. .
Examples of past Glow-Up Sessions include:
Members of The Confidential will have first dibs on spots for monthly glow-up coaching sessions. If no members of The Confidential are available for a glow-up that month, the spot will be made available to the larger Gloss audience..
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BONUS #2
Monthly Business Glow-Up Sessions
Once a month, Traci will dive deep into a member’s business and do a live, long-format coaching session in The Gloss Facebook group.
These special sessions will be topic-focused and break down the strategy, approach, and technique for achieving something specific that the member wants to accomplish. .
Members of The Confidential will have first dibs on spots for monthly glow-up coaching sessions. If no members of The Confidential are available for a glow-up that month, the spot will be made available to the larger Gloss audience..
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BONUS #3
Monthly Business Glow-Up Sessions
Once a month, Traci will dive deep into a member’s business and do a live, long-format coaching session in The Gloss Facebook group.
These special sessions will be topic-focused and break down the strategy, approach, and technique for achieving something specific that the member wants to accomplish. .
Members of The Confidential will have first dibs on spots for monthly glow-up coaching sessions. If no members of The Confidential are available for a glow-up that month, the spot will be made available to the larger Gloss audience..
Ready to make business magic?
Join The Confidential today.
"TRACI PROVIDED WHAT NO OTHER COACH EVER DID"
Traci, what you did was provide the necessary tools and foundation that no other coach ever provided. You give all the resources, and you always give more than you say you're going to give. I'm just really pleased that that I participated in your program, and it was great being part of it!
KIM ARMSTRONG
CEO, Kim Armstrong Interior Design
HOW THE CONFIDENTIAL WORKS
(and how to make it work for you)
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STEPÂ 01
Make Your Money Back.
The first training in the program is called Find $10K in 10 Days. Use this training to literally make your money back immediately. Traci has created this class to ensure that you can use the program materials to pay yourself back for your entire 12 months of coaching right away.
STEPÂ 02
Add the Coaching Calls to Your Calendar &
Clear Your Schedule to Attend Live
You’ll always have the replays at your disposal but you’ll get the most out of the program if you attend live. Set the time aside to do work during the call. This program is for designers who get stuff done! There are 3 calls per month with this program and one “implementation/off week.” So make the most of that time we have together!
STEPÂ 03
Work Through the Essential Curriculum First
Traci will be guiding you as to the best next step for you in your business. Focus on going through the essential curriculum first. The important thing is that you achieve the growth that you want, and that requires focus. Once you’ve completed the essential curriculum, you can move on to the additional advanced-level trainings.
STEPÂ 04
Use the Templates and Resources to
Copy-Paste These Winning Strategies into Your Business
Don’t be overwhelmed by the extensive template library. These templates are available to you so that when you need them, they’re there. When you’re implementing any part of the program, our goal is to have the templates do the heavy lifting, so you can simply customize and get them working for you right away.
STEPÂ 05
Bring Your Questions to the Coaching Calls
The monthly calls are there for you to get coached. You can ask specific questions about the content, get help with mindset, strategy, or even tactical implementation. Whatever is on your mind is fair game for our calls. All calls are recorded and stored in the vault, in case you’re note available that day.
The Confidential is for growth-focused designers who are serious about taking their firms to the next level.
Here’s What You Get:
24 Masterclasses
(A $24,000 Value)
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Suite of Business Templates and Resources
(A $10,000 Value)
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Truth Talks with Special Guest Experts
(A $5,000 Value)
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The Vault
(Priceless!)
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The C-Suite
(Priceless!)
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"THE CONFIDENTIAL GAVE ME WHAT I NEEDED TO EXPONENTIALLY GROW MY BUSINESS"
I came across Traci last year and joined The Confidential. The Confidential really changed everything for me, because it gave me the basis of what I needed to do to grow my business. Since then, it's been really great! I have a full-time design assistant, I have a full-time office manager, and they're revamping the back office. My business grew exponentially this past year, because I really got serious about my margins.
CARYN BOULTINGHOUSE
CEO, Caryn Boultinghouse
LET'S TAKE YOUR DESIGN BUSINESS TO THE NEXT LEVEL - TOGETHER.
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➣ Attract a steady flow of champagne clients.
➣ Run streamlined, polished projects.
➣ Consistently close high-end design projects at premium prices.
➣ Build your brand & get your name out there.
TOTAL VALUE OF
THE CONFIDENTIAL:
$74,000
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Get started now
Choose the Plan That’s Right for You
SECURE CHECKOUT
You can trust us!
Need to talk things over first?
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If you would like to chat with Traci or a member of Team Gloss first to ask a few final questions before deciding whether The Confidential is right for you, send us an email, and we’ll reach out to book a time to chat!
CONTACT TEAM GLOSS
"WE INCREASED PRODUCT REVENUE AND PROFIT"
I enjoyed the time spent with fellow designers in similar areas of growth in their firms, and I loved how accessible and open Traci is with her expertise and experiences. I would highly recommend The Confidential as a valuable investment for your design firm. Since starting a year ago, we increased product revenue and profit.
SHERRY MILLIEN
CEO, Terra Vista Interior Design Group
"I GAINED SO MUCH FROM TRACI'S MENTORSHIP!"
Since my time with Traci, I've been following her process to a T, and it's been so good! I gained so much from Traci’s mentorship!
NATALIE HOWE
CEO, Natalie Howe
➣ 12 Months Apprenticeship with Traci  $35,000
➣ 24 Masterclasses  $24,000
➣ Business Templates & Resources  $10,000
➣ Truth Talks with Guest Experts  $5,000
➣ The Vault Resource Library  Priceless!
➣ The Exclusive Preferred Vendor List  Priceless!
➣ Business Templates & Resources  Priceless!
➣ The C-Suite Members Lounge  Priceless!
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When you add it all up, that’s a
total value of $74,000!
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Get started now
Choose the Plan That’s Right for You
SECURE CHECKOUT
You can trust us!
GET YOUR QUESTIONS ANSWERED:
Is this program right for me?
What if I’m right below $300K?
What makes your program different from others on the market?
What makes the investment worth it?
Will I get to work with Traci directly?
How much time will this program take to work through?
What makes Traci qualified to teach this?
SECURE CHECKOUT
You can trust us!
JOIN THE CONFIDENTIAL
Build a profitable million-dollar design firm
that runs like clockwork.
DISCLAIMER
Results vary depending on many variables. Time and effort are required to create ideal results. We work with you to see you succeed beyond where you came to us at. We do not make refunds available. We deliver what we promise. We support you to fulfill your promise.
