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A Secret Business Club & Mastermind Reserved for 7-Figure Design CEOs 
By Nationally Published Interior Designer and Business Coach 
Traci Connell - CEO, Traci Connell Interiors 

 

 Inspired by the fascinating secret gathering spots of the 1920s, The Speakeasy is serving up the business secrets every Million Dollar Design CEO needs for the ultimate business cocktail. 

 

🍸 One Part Financial Freedom - Skyrocket revenues and profits.

🍸 One Part Lifestyle Freedom - Step out of the day-to-day.

🍸 A Dash of Prestige - Build name recognition in the media.

🍸 Garnish with Meaningful Business Friendships - Get connected.

 

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Every Design CEO Has Imagined Their Own Professional Dream Life

 

  • Breezing through showrooms
  • Flying to fun events
  • A team of designers who bring your visions to life
  • Wealth flowing in
  • Phone calls from excited ideal clients
  • Media coverage in glossy magazines

 

FUN.

IMPACT.

CREATIVITY.


So, why is reality so much different?

There are a few things they don’t teach you in interior design school, and super-successful designers have had nowhere to go to fill in those knowledge gaps - until now.

For example, did you know that some of the world’s most recognized interior designers are struggling financially and barely getting by? Operating their businesses day-to-day feels like chaos. Things get missed. Mistakes are made.

If you think about it, they’re really no different from you, and the problems you have now just get worse when you grow.

As a Million-Dollar Design CEO, you have achieved what the vast majority of designers dream about - crossing the 7-figure mark in your design business, and you deserve so much acknowledgment for that. 

Of course, that doesn’t mean you have it all figured out.

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At The Speakeasy, we’re here to help you learn what very few designers ever learn, like how to:

 

✨ Step out of the day-to-day operations and reclaim work-life balance.

✨ Turn chaos into calm and make your entire business run like clockwork.

✨ Scale to millions, take home $1M+ for yourself, and still have cash confidence in the business as it grows.

✨ Build wealth that lasts beyond your lifetime and continues to multiply, even when you aren’t working.

✨ Become recognizable in your industry, achieve celebrity status, and see your name splashed across all the best design magazines.

Jon Doe

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There are a ton of design mentors teaching the basics but I don’t see many speaking to the core principles of scaling to millions

 

Once you’ve got strong design skills and 7-figures in revenue under your belt, you need an elevated conversation where you learn how to become a CEO who’s NOT doing the following:

 

đźš« Buried in the day-to-day operations

🚫 Putting out fires and answering questions from designers and vendors all day long 

🚫 Avoiding your numbers because you really don’t understand them

đźš« Leaking money and profits everywhere

🚫 Leaving valuable margins on the table 

đźš« Stuck with only one or two revenue streams

🚫 STILL in the “client scarcity” trap, waiting on your next client deal to close (fingers crossed)

🚫 Missing out on valuable PR and visibility because you’re too in the weeds to capitalize on all the opportunities that come your way

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Spoiler Alert: I didn’t know any of this when I got started.

That’s why I created The Speakeasy, a discreet, private club for Million-Dollar Design CEOs to ask the hard questions, feel supported, and get every industry secret, process, and system they need to achieve their multiple 7-figure goals while prioritizing their lifestyle, family, and peace of mind. After all, what good is success if you have to work 24/7 to achieve it and you miss out on all the fun that life has to offer?

In case you don’t know my story, I was one of the interior designers who HAD to make money.

 

I’m Traci Connell, CEO of a $4.5M design firm, Traci Connell Interiors. (I can’t even believe I’m saying that!)

When I started my design business from my kitchen table as a single mom with 3 kids, I didn’t care about publicity or fame. I had to make real money to put food on the table for my children.

These days, I see so many talented designers working their butts off for the glamor and fame with too little take-home pay to show for it. That’s why my entire brand at The Gloss is about showing you how to get both - more prestige and way more profit - because I believe designers need and deserve elevated cash flow to make their homes & communities thrive. After all, you can’t pay the bills with caché.

The Speakeasy is filled with real designers who are growing strategically, so they make more revenue, keep more profit, and have more life to live with their families and friends. We come together to support one another and to share the secrets that have been kept hidden for too long… because here’s the truth: there’s more than enough room at the top for all of us. 

 

And we’re going straight to the top together.

Welcome to The Speakeasy.

You're not here for a syllabus. You need 5 distinct skills to scale to millions while enjoying a great quality of life.

 

WHAT YOU WILL LEARN IN THE SPEAKEASY

PILLAR 1: Freedom on Tap - TEAM 

Step Out of the Day-to-Day Operations & Reclaim Work-Life Balance. - Get your designers to do 95% of the work without losing creative control.

PILLAR 2: “The Painkiller” - OPERATIONS

Turn Chaos into Calm & Streamline Your Operations. - Implement the simple systems that amplify productivity and make your entire business run like clockwork.

PILLAR 3: Liquid Courage - FINANCE

Skyrocket Your Profits & Make Money Your Second Language. - Stop avoiding your numbers and discover the freedom that comes with validating your pricing, mastering your finances, and finally having cash confidence.

PILLAR 4: The Big Payoff - MULTIPLE STREAMS OF INCOME

Create Multiple Streams of Revenue & Build Your Wealth. - Leverage your interior design skills to add new products, services, & investments to your financial portfolio for accelerated prosperity.

PILLAR 5: Rumor Has It - PRESS

Attract More Ideal Clients & Position Your Brand for Celebrity Status. - Elevate your online presence, master PR, and fine-tune your marketing to exit the trap of “client scarcity,” tap into a consistent flow of dream clients, and become a recognizable name in your industry.

TAKE A LOOK INSIDE
The Speakeasy 

 

A 1-Year Mastermind

Surround yourself with strong Million Dollar Design CEOs in an intimate room to expand yourself with the ideas and strategies no one else is sharing.

 

The Retreat: An In-Person Event for Members Only

In The Speakeasy, you’ll make friendships, not just connections. The in-person retreat is not only better for laying down strategy in your business. It also seals the bond with the designers who will be supporting you in the years to come.

 

An Intimate, Powerful Community Group

With both a private community and direct access to the group via Facebook, the designers in The Speakeasy will be gathered together and connecting throughout the year, sharing insights, resources, and opportunities for collaboration.

 

Private 1:1 VIP Sessions

1-hour sessions with Traci make space for going deep into your unique business model, tracking your progress, making key business decisions, and accelerating your business growth.

 

Weekly Group Coaching Sessions

Get business guidance week after week in these small group sessions. We go into both the big picture and the nitty-gritty of how you’re going to get to where you want to go. Cocktail sipping is welcome. Each designer who’s present will be able to ask questions.

 

Access to The Confidential Vault

Get volumes of designer-specific business content complete with my step-by-step training videos, templates, and processes to reach your highest goals sustainably. All the materials and recordings provided to members of The Confidential will be yours as well.

 

Private Daily Voxer Office Hours (M-F)

Voxer is a virtual communication app where you can leave text and voice messages. You’ll use this private channel to communicate with Traci when you need your questions answered “ASAP,” and she will answer you during the next business day.

 

Access to Additional Administrative Support

During implementation and in between calls, you may have logistical questions that need to be answered, and our team will be there to support you. We can answer your questions by email, phone, or text, where appropriate.

REQUEST THE PASSWORD

WHO GETS ACCESS TO THE PASSWORD TO THE SPEAKEASY?

Designers who are:

✦ Sophisticated, but never snobby

✦ Making $1M+ in annual revenue (or are very close)

✦ Actively looking to streamline, simplify, and scale their business model

✦ Ready to step out of the day-to-day operations and do the creative visionary design work, not the busy work

✦ Craving a design firm that provides the time and finances to go bigger, enjoy life more, and build wealth

 

✦ No longer willing to avoid the finances but instead, take the reins to run the design firm both responsibly and even more profitably

✦ Developing multiple streams of income, or at least beginning to plan for them

✦ Craving a design firm that provides the time and finances to go bigger, enjoy life more, and build wealth

✦ Wanting to exit the trap of “client scarcity” and tap into a consistent flow of dream clients 

✦ Positioning the brand for celebrity status and becoming a recognizable name in your industry

REQUEST THE PASSWORD

With each expansive shift, you will:

 

Create multi-million dollar years and empower an internal voice that says, this wealth is normal for a successful designer like you and will be celebrated.

Scale your business in a way that gives you freedom, rest, and ease, making panic and mayhem a thing of the distant past.

Confidently step into a brand that speaks volumes in every household where you leave your mark.

Step away from the day-to-day and into your role as CEO, working with a powerhouse team and turning the business into a legacy.

Find joy in the support and warmth of a community of designers who are elevating the conversation and approaching every move with sophisticated confidence.

Finally, know your numbers, and make financial decisions that pull in global economic influences, reduce profit leaks, and achieve your revenue goals.